To borrow a marvelous phrase from Peter Drucker, “converting need into demand”. On the face of it, this sounds simple: just figure out what audience want and give it to them. But if it’s so easy, why don’t we see more success stories like the Ipod? eBay? Facebook? The answer …

Magnum Ice-cream have created an entirely new online experience for their fanbase. The idea for this creative concept is based on the notion that the internet is a treasure full of pleasures. In the online game (be warned, it’s addictive!), you control a beautiful lady who runs, jumps and drives …

Don’t you just love it when the real world and the digital world converge? Crafting an online person is becoming an art form. It turns out that first impressions are important. Perhaps more importantly, first impressions are also extremely difficult to change.. There isn’t a great deal of research available …