Social networks are not passive, so your Facebook landing page shouldn’t be either.

Getting a message in front of the right audience is much more than just putting up a “Welcome” splash, users are going to want to do something when they arrive.

The key to Facebook, and any social network, is to keep pushing out content that your fans are interested in. Facebook is all about sharing. Contests are at the heart of social promotions, and designing successful ones from an engagement perspective is not easy. We don’t just read about the latest trend once it’s happened, we get our hands on it early on. We’ve analysed the entry and interaction metrics for thousands of promotions. We know what works.