There is a huge skills gap in the media and marketing industries. Simply having a social media presence on sites such as Facebook, Twitter and Youtube account for does not result in effective communication.
It is holding individuals and companies back. Online can be tough; impenetrable language, constantly changing technologies or suppliers, with evolving communication models.
The rapid pace of change means that even if you were up to speed six months ago the game will have moved on. We’ll listen to your needs and design a tailor made in-company training programme highly relevant to your organisation and your team.
Whether you are seeking a full scale digital transformation program or just a 1-2-1 coaching session we have the knowledge and experience to help your business make the most of the digital revolution.
Social Media Strategy
Since the inception of the web there have been huge changes in how media is consumed and produced.
At the forefront of this media evolution is social media – a participatory phenomenon that should be considered an integral part of any businesses’ digital marketing strategy.
We look at all types of social media such as Facebook, Twitter, Youtube, Vimeo, Flickr, forums, message boards, Blogs, webinars and podcasts as well as how to harness User Generated Content. Brand Nuas’ social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media ‘social’; examine why it’s important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.
Course Programme
Social Media Overview
• Current marketplace
• Trends and latest developments
• Basic principles behind using Social Media
Principles of Social Media
• Reciprocity and Sharing of information
• Conversations through Social Media – how to create a dialogue
• Driving word of mouth
• Cultivating relationships through Social Media
• Delivering trust
• Importance of honesty and integrity
Types of Social Media
• Communication forums – including blogs, discussion groups, micro-blogs
• Collaboration – including wikis, social bookmarking, social news
• Multi-media sharing – including photos, videos, audio sharing
• Reviews, comments and opinions across all sectors
• Entertainment, including games, virtual worlds, game sharing
Audiences for Social Media
• Demographics and statistics
• Driving factors
Why Social Media Matters
• Understanding how it affects brands and businesses
• Understanding the network economy
• Case studies – good and bad examples
Monitoring your brand’s presence
• Official and unofficial – what people are saying about your brand in the Social Media space
• Basic analysis techniques and tools
• Interpreting the results
• Benchmarking practices
Creating a Social Media strategy for your brand
• Informal discussion about objectives for your brand
• Group exercise, including feedback
Benefits
Following this training course, you will understand:
• The depth and breadth of social media and its drivers
• What makes a media social and how it differs from the broadcast media model
• The importance of trust, honesty and transparency
• Social media demographics and how it relates to brand engagement
• How other businesses, organisations and brands are using social media
• How it can go wrong and how to react to problems when they arise
• Best practices, ethics and legislation relating to social media
• Basic techniques and tools for benchmarking your social media presence
• The first steps in creating a social media strategy for your business or brand
• Some of the latest services and trends
Audience
This training course is primarily targeting users of social media who need to gain a greater understanding of implementing social media strategies for external comms. Typical attendees are marketers, community managers, PR professionals, publishers and account planners.
Social Media Implementation
This one day course is designed to get you up to speed using the social media tools of Facebook, LinkedIn, Twitter, YouTube and Vimeo in a business and corporate context.
If you have had had little, or no, social media experience in the past, this training course is just for you.
The course aims to help you see through the hype explaining the practical differences between each social network and the best uses for each. The training will give you confidence to experiment with the key social networks and will allow you to learn how each one works in a practical context.
Course Programme
Introducing Facebook, LinkedIn, Twitter and YouTube
• How do they fit into the bigger social media picture?
• What differences are there between each tool?
• What is each good for? (eg. SEO, traffic to your site, brand exposure, customer communication)
• What are the benefits of using them for brands and business?
• Measuring and monitoring
LinkedIn – it’s more than just a place for your CV
• For individuals – setting up your account, optimising your profile, adding contacts, asking your network questions, adding applications.
• For companies – introducing company pages and groups, finding potential suppliers, creating a community
• Using LinkedIn for HR
• Case studies and examples
Twitter
• Setting up your account and strategies around personal and corporate branding
• Followers and following – how to find people, best practices in growing your followers
• Tips on what to write and the tone to use
• How to reply to tweets and contact followers privately
• A look at hashtags and why they’re useful• Using Twitter search
• Case studies and examples
Facebook – how can businesses use this vast social network?
• An overview of Facebook and how it’s used by individuals
• Advertising opportunities – how Fabcebook adverts work, creating an advert, targeting, costs
• How to set up groups and branded pages, and understanding the difference between each
• What are ‘Likes’ and what do they indicate?
• Apps? What are they and what should you be aware of?
• Sharing content via Facebook
• Adding share buttons to your site
• A look at Facebook Places and Facebook Deals
• Case studies and examples
YouTube & Vimeo – the role of video in business
• Overview of the site and how it works
• Examples of business uses
• How to add a YouTube video to your website or blog
• Uploading a video
• Introducing to tags
• YouTube comments – how do they work, do’s and don’ts of moderation
• A look at branded channels
• Case studies and example
Benefits
Following this training course, you will be able to:
• Use the core functions of Facebook, LinkedIn, Twitter, YouTube and Vimeo
• Feel confident exploring social media websites in your own time
• Understand how each social media tool examined can be used and benefit your business
• Add and link to content such as videos and photos, to social media sites
• Understand how Facebook, Twitter, LinkedIn and YouTube can work together
• Assess good and bad social media best practices
• Grow your relationships with clients, stakeholders and customers
• Know options for advertising on Facebook, Twitter and LinkedIn
Audience
This is an entry level training course targeting users of social media who need better hands-on understanding of how to use Facebook, Twitter, LinkedIn and YouTube and Vimeo to run campaigns.
Typical attendees are marketers, community managers, PR professionals, publishers and account planners. No previous knowledge or membership of the social networks is required. This course compliments our social media strategy training course.
Digital Strategy
The digital world has evolved at a phenomenal rate. What was once a channel for information is now a blend of experiences and opportunities, including communication, entertainment and retail.
With such a fast pace of change it can be difficult to create strategy for our brands rather than just “react” to circumstances.
This is a course for senior marketers to assist them in learning how to assess the key components of a digital marketing strategy. We’ll look at consumers, channels, data, and suppliers to help you develop an effective strategy for delivering your digital business objectives.
Course Programme
Digital marketing channels
• What are they and what do they do?
• The pros and cons?
• How do I assess their role for my business?
• How do they fit with offline channels?
• The importance of context in planning
How to research and analyse digital audiences
• What resources are available?
• Do you really think you know your customer?
• How does consumer behaviour differ online?
• What can I do with the consumer data generated outside of my business?
Managing integration
• How will my digital strategy impact on the rest of the business?
• How can I ensure my digital strategy fits with my offline activity?
• How can I integrate data and use it to influence the business?
• How can I develop the right internal structures & processes to make this happen
The destination
• Website, microsite or shop?
• Making your destination fit for purpose
• Usability vs. Profitability
• What lessons can we learn from the High Street?
• 5 things to consider when building a commercially focused website
Bringing it all together
• Defining Objectives
• Strategy vs Implementation
• Thinking about communication
• Channel Planning
• The destination
• Measuring success and understanding what it looks like
How to select and manage your agency suppliers
• What sort of agency do I need?
• How do I know if they are reputable?
• How do I source the right one?
• Remuneration – what to consider
• Writing a brief
• Tips/tools to ensure the relationship is productive
Benefits
You will come away from this training course with:
• The key components of a successful digital strategy
• The ability to assess digital channels and understand their strategic role in delivering objectives
• An understanding of how to research and analyse digital audiences
• Confidence to ensure online data is used strategically for your business
• Knowledge of how to manage the integration of your digital strategy across your organisation
• How to ensure your digital strategy fits with and can ultimately influence your offline strategy
• How to select and manage your agency suppliers
• How to measure success and what it looks like
Audience
This is a course designed for anyone working in a senior marketing role. The course attracts a range of companies from SME’s and agencies to non-profts and large corporates.
LinkedIn Training
LinkedIn is currently growing at the staggering rate of one new user per second. There are currently over 106 million members world wide.
It is revolutionising the way companies do business globally, and its importance is growing by the day.
It facilitates business development, recruitment, brand awareness, knowledge transfer and customer engagement. So, understanding how to get the most out of LinkedIn provides an important competitive advantage for individuals and businesses.
Brand Nuas’ LinkedIn training course will give you all the knowledge and techniques you need to become an advanced user.
Course Programme
Putting LinkedIn in context
• Why LinkedIn? Facts and figures
• Key social media trends
• Other professional / B2B networks
• Mapping the future
Getting the basics fully optimised
• Setting your objectives
• Getting your LinkedIn profile to 100%
• The importance of status updates
• Connections and Networking
• Setting up company pages
• Copy and search optimisation
• Jobs and Answers
Networking and Marketing Strategies
• Growing and leveraging an effective network
• Using LinkedIn Groups for maximum benefit
• The pro and cons of paid-for accounts
• LinkedIn Ads: set-up, targeting and measurement
• LinkedIn Signal
• Social Media and Content Integration
Advanced Features, Tips and Tricks
• Twitter integration
• WordPress integration
• Using Video within LinkedIn
• The uses and benefits of LinkedIn Apps
• X-raying LinkedIn with Google to go beyond your network
Benefits
Following this training course, you will understand:
• The context and reach of LinkedIn
• How to set objectives and optimise your personal and organisation’s LinkedIn presence
• How to build your network in the most effective way
• Key techniques to integrate LinkedIn into your broader Social Media strategy
• How advanced LinkedIn features can extend your reach and enhance your personal or organisation’s brand
• How to use LinkedIn for lead generation
Audience
The LinkedIn training course attracts anyone with an interest in increasing their LinkedIn knowledge or enhancing their personal or organisation’s LinkedIn presence. Typical attendees will be from marketing, sales, communications, business development or recruitment.
Twitter Training
With over 200 million users and over 110 million Tweets a day, in the last year Twitter has become a mainstream communications platform and is now considered to be a critical business tool.
But what does it mean for you and your business specifically? How do you sort the hype from the reality? Where do you begin? How can it be used? And what things do you need to consider to use Twitter strategically?
This one day course will mix together theory, hands-on exercises and discussion to get you quickly and confidently up to speed with using Twitter in a business context.
Course Programme
Getting started
• Setting up your account and strategies around personal and corporate branding
• Followers and following – how to find people, best practices in growing your followers
• Tips on what to write, frequency and the tone to use
• Adding links, photos and using URL shorteners
• Lists – what are they, and how can they be useful?
• How to reply to tweets and contact followers privately
• Getting to know the lingo and etiquette – @, DM, RT, hashtags
• Using search and why it’s important for businesses
Using Twitter on your mobile or desktop
• Introduction to desk top and mobile applications
• Real-time search – and applications for use
Integrating in other media into your tweets and associated tools
• Photos
• Video
• Audio
Case studies
• How are different businesses and brands (large and small) using Twitter to help them in their business?
• Who’s got it right, who’s got it wrong?
Understanding and measuring your brand presence
• How to monitor conversations related to your brand(s)
• Tools to measure and understand your impact within Twitter
Creating a company Twitter strategy
• Discussion and brain-storming how Twitter could be useful for your organisation – going beyond marketing
• Who in your company should be representing your brand and areas of business
• Guidelines for operating a brand Twitter feed
• Guidelines for employees
• A Twitter strategy example template
Benefits
Following this training course, you will be able to:
• Consider how Twitter can benefit you or your organisation
• Use correct terminology and etiquette when tweeting
• Assess good and bad practices when using Twitter
• Monitor buzz and conversations
• Grow your list of Twitter followers
• Create a corporate-wide Twitter strategy
Audience
The Twitter training course attracts marketing or brand managers, customer service managers and community managers from SME’s to organisations within the public sector, third sector and private sector.
No prior knowledge of using Twitter is required.
Video for Web Training
Course Programme
Strategic overview
• Online video – content is king
• Moving from corporate video to ‘viral’ films and brand entertainment
• Defining your goals, metrics and budgets
• Online video strategies
Online video essentials
• How video works on websites
• Key differences in audiences
• Social sharing, comments and reviews
• Choosing between web video platforms
• Getting an audience
• What can you measure?
Online video for sales / conversions
• Product / campaign response videos
• Creating calls-to-action in video
• Video in email campaigns
• Offering video at the right stage
Online video for brand engagement
• Brand entertainment
• Giving your audience what they want
• Getting your brand the exposure it needs
• Pre-roll
• Maximising the benefits of social sharing
• User-generated content
• Seeding
Briefing and working with video production companies
• Why go out-of-house
• What you’re buying
• How to brief, shortlist and choose
• What to expect
Campaign measurement and making on-going improvements
• Understanding conversion and performance metrics
• Improving content with duration monitoring
• Tracking click-throughs
• Reducing abandonment and bounce rates
• Analysing video’s position in the user-journey
The future of online video
• Professional content vs. user-generated content
• Continued growth
• Technological developments
• Changes in length and type of content
• Audience expectations
• The balance between corporate and entertainment
Benefits
Following this training course, you will understand how to:
• Plan an effective online video project
• Make the right decisions about your audience and how to reach them
• Stay within the legislation when publishing video to the web
• Create genuine engagement and attribute direct bottom-line benefits
• Interpret campaign metrics and make continuous improvements
• Pick the right partner for content production
• Create your own web video using a few simple tips and low-cost equipment
• Plan for future developments and innovations in online video
Audience
This course is a non-technical online video course aimed at delegates who need to enhance or update their knowledge of online video strategy and the technical and practical considerations that matter. The course typically attracts marketing professionals, e-commerce managers or online content managers – agency or client-side.