LinkedIn is currently growing at the staggering rate of one new user per second. There are currently over 106 million members world wide.
It is revolutionising the way companies do business globally, and its importance is growing by the day.
It facilitates business development, recruitment, brand awareness, knowledge transfer and customer engagement. So, understanding how to get the most out of LinkedIn provides an important competitive advantage for individuals and businesses.
Brand Nuas’ LinkedIn training course will give you all the knowledge and techniques you need to become an advanced user.
Course Programme
Putting LinkedIn in context
• Why LinkedIn? Facts and figures
• Key social media trends
• Other professional / B2B networks
• Mapping the future
Getting the basics fully optimised
• Setting your objectives
• Getting your LinkedIn profile to 100%
• The importance of status updates
• Connections and Networking
• Setting up company pages
• Copy and search optimisation
• Jobs and Answers
Networking and Marketing Strategies
• Growing and leveraging an effective network
• Using LinkedIn Groups for maximum benefit
• The pro and cons of paid-for accounts
• LinkedIn Ads: set-up, targeting and measurement
• LinkedIn Signal
• Social Media and Content Integration
Advanced Features, Tips and Tricks
• Twitter integration
• WordPress integration
• Using Video within LinkedIn
• The uses and benefits of LinkedIn Apps
• X-raying LinkedIn with Google to go beyond your network
Benefits
Following this training course, you will understand:
• The context and reach of LinkedIn
• How to set objectives and optimise your personal and organisation’s LinkedIn presence
• How to build your network in the most effective way
• Key techniques to integrate LinkedIn into your broader Social Media strategy
• How advanced LinkedIn features can extend your reach and enhance your personal or organisation’s brand
• How to use LinkedIn for lead generation
Audience
The LinkedIn training course attracts anyone with an interest in increasing their LinkedIn knowledge or enhancing their personal or organisation’s LinkedIn presence. Typical attendees will be from marketing, sales, communications, business development or recruitment.