Since the inception of the web there have been huge changes in how media is consumed and produced.
At the forefront of this media evolution is social media – a participatory phenomenon that should be considered an integral part of any businesses’ digital marketing strategy.
We look at all types of social media such as Facebook, Twitter, Youtube, Vimeo, Flickr, forums, message boards, Blogs, webinars and podcasts as well as how to harness User Generated Content. Brand Nuas’ social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media ‘social’; examine why it’s important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.
Course Programme
Social Media Overview
• Current marketplace
• Trends and latest developments
• Basic principles behind using Social Media
Principles of Social Media
• Reciprocity and Sharing of information
• Conversations through Social Media – how to create a dialogue
• Driving word of mouth
• Cultivating relationships through Social Media
• Delivering trust
• Importance of honesty and integrity
Types of Social Media
• Communication forums – including blogs, discussion groups, micro-blogs
• Collaboration – including wikis, social bookmarking, social news
• Multi-media sharing – including photos, videos, audio sharing
• Reviews, comments and opinions across all sectors
• Entertainment, including games, virtual worlds, game sharing
Audiences for Social Media
• Demographics and statistics
• Driving factors
Why Social Media Matters
• Understanding how it affects brands and businesses
• Understanding the network economy
• Case studies – good and bad examples
Monitoring your brand’s presence
• Official and unofficial – what people are saying about your brand in the Social Media space
• Basic analysis techniques and tools
• Interpreting the results
• Benchmarking practices
Creating a Social Media strategy for your brand
• Informal discussion about objectives for your brand
• Group exercise, including feedback
Benefits
Following this training course, you will understand:
• The depth and breadth of social media and its drivers
• What makes a media social and how it differs from the broadcast media model
• The importance of trust, honesty and transparency
• Social media demographics and how it relates to brand engagement
• How other businesses, organisations and brands are using social media
• How it can go wrong and how to react to problems when they arise
• Best practices, ethics and legislation relating to social media
• Basic techniques and tools for benchmarking your social media presence
• The first steps in creating a social media strategy for your business or brand
• Some of the latest services and trends
Audience
This training course is primarily targeting users of social media who need to gain a greater understanding of implementing social media strategies for external communications. Typical attendees are marketers, community managers, PR professionals, publishers and account planners.