A successful viral hinges on great creative. The art of creating viral content is knowing the difference between a good idea, and a good idea that’s likely to become viral.

It’s the gut check that tells us when we have something special on our hands., and when there’s more work to be done.

It’s creating more than just videos. It’s staying ahead of an audience that’s fickle and demanding and sophisticated. Truth is, we are an audience, which is why we strive with every campaign to do something original.

It’s transforming a marketing brief into content so engaging, that it helps forge a lasting relationship between the brand and audience. Youtube daily views have gone up 50 per cent in the past 12 months, which means they currently handle 3 billion views a day. To put this in perspective, Forrester Research have stated that custom videos are 50 times more likely to come up on the front page of Google than regular, text-based web pages.

It’s the most marketing bang you can get for your buck, guaranteed.
We know the art of viral, because it’s what we do. Obsessively.